Reports Available in Empik Ads

Reports Available in Empik Ads

 
The Reports section in the Empik Ads dashboard is a handy tool that lets you analyze the effectiveness of your ad campaigns. There, you'll find statistics on various aspects of your campaigns and can download reports tailored to your needs. 

How do I download a report? 

To download a report: 
  1. Log in to the Empik Ads dashboard. 
  2. From the menu on the left, select the Reports section.  
The main view of this section displays a list of all previously generated files. Each report is described as follows: 
  1. generation date 
  2. name 
  3. type 
  4. date range 
  5. preparation status (Generating / Ready)  
You can: 
  1. download the report by clicking the arrow icon 
  2. preview it directly in the ad panel 
  3. delete it by clicking the “x” next to the selected file 

Creating a New Report  

To create a new report, click the green “Generate Report” button in the upper-right corner. 
You can choose from 5 types of reports: 
 
 
Overview Report 
This report provides summary information on all advertising activities: average CPC, number of clicks, impressions, CTR, and total cost. It allows you to quickly assess the overall effectiveness of your campaigns. 
Campaigns Report 
This report provides detailed data for each campaign—average CPC, clicks, impressions, CTR, and costs. It makes it easier to identify the best-performing campaigns. 
Products Reports 
This report contains data on individual advertised products—clicks, impressions, CTR, and average CPC. It helps you determine which products attract the most customer attention. 
Display Campaigns Report 
Applies exclusively to display campaigns. It includes the same metrics as the campaign report, but is limited to the image format. 
Sales Report 
This report contains data on sales of advertised products, such as: the number of units sold, transaction value, and the number of items added to the cart and to favorites. The report allows you to evaluate the effectiveness of an ad in terms of actual sales. 

Report Settings 

When creating a report, fill in the following: 
  1. Name – an internal name visible only to you; one that accurately describes its contents (e.g., “Top Products – June 2025”) 
  2. Peroid – the time period from which the data should be drawn. 
  3. Grouping – choose whether you want daily or monthly data. 
Next, click "Generate report".
 
Once created, the file will appear in the report table. Once its status changes from “Generating” to “Ready,” it will be available for download in CSV format.