Price Analysis Vs. Competition
Price is one of the factors that influences customers to choose the right offer, hence it should be competitive to attract customers to your store.
EmpikPlace Analytics Dashboard allows you to verify your price in comparison to other EmpikPlace Sellers with the same assortment. Thank to this feature, you will be able to verify if your prices are competitive
There are two ways to log in to EmpikPlace Analytics Dashboard:
- Go to Seller Management Centre and select "Reports and analysis panel" from the "Tools" tab (four squares in the top right corner).
Login to the panel by using the email address that you have provided in the registration form as a login and the password that you have set up.
Price analysis vs. competition
- Log in to EmpikPlace Analytics Dashboard.
- In the "Dashboard," click Price analysis > Access price analysis tool.
- You will see a report that can adjusted to your needs – you can select dates or a specific product.
- Download the report.
- The report contains information on what position you hold in relation to other sellers who sell the same product.
The report also has a feature thanks to which you are able to select specific dates or select a specific product by name or product ID.
The report includes:
- name of a given product,
- product ID,
- product MDM (an internal number, visible on Empik.com)
- EAN,
- category and subcategory of the product,
- your currect product price,
- lowest price on Empik.com,
- your offer's placement vs. other sellers,
- numbers of units sold,
- sales value,
- regular price,
- the lowest price from the last 30 days before discount.
Remember that the placement on a product page depends on a product price + shipping costs.
Products are marked in green if you are first on the product page (BuyBox winner). It means that you offer the best price for customers.
Products are marked in red if you are not first on the product page. Additionally, it shows your position on a product page.
You can learn more about setting product prices in EmpikPlace Seller Dashboard here.
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