Empik Ads sponsored products in Google – How Does This Channel Work?

Empik Ads sponsored products in Google – How Does This Channel Work?

What is Google ad placement in Empik Ads?

As part of Empik Ads product campaigns, it is possible  to enable ad placements in the Google advertising network. This means that promoted products – in addition to being displayed on Empik.com – may also appear:
  • in Google search results,
  • in the Google Shopping tab,
    if they match a user’s search query.
As a result, the campaign gains additional reach beyond the Empik platform, allowing you to connect with potential customers earlier in the shopping journey – even before they decide where to buy.

How does ad placement in Google work?

Google ads are based on product data from Empik.com – there's no need to create separate ad creatives or set up a Google Ads account. Google automatically determines which offers from the campaign should be displayed and when, using data such as product title, category, price, and relevance to the search query.
Campaign billing is based on the CPC (cost per click) model – you're only charged when a user clicks on your ad.
The maximum CPC set in the campaign may be individually exceeded in certain cases but will be compensated during the campaign run.
Google placement can be enabled when creating a new campaign in the Empik Ads panel. For active campaigns, this option can also be added in the campaign settings.


When is it worth enabling Google as a placement channel?

Google is one of the most important starting points for product searches. Enabling this placement channel may be especially beneficial if:
  • you want to reach new customers outside of Empik.com,
  • you're looking to increase traffic to your product listings,
  • you're promoting high-potential products,
  • you're testing new product groups and looking for a broader audience.
Enabling Google placement does not disable display on Empik.com – the campaign can run in both environments simultaneously.


Where can I view the results of my Google campaign?


All campaign performance data, including clicks and costs, is available in the Empik Ads panel, under the Dashboard and Reports sections. Once Google placement is activated, results from this channel will be visible in the reports.


What to do to launch a campaign on Empik.com and Google for a new campaign?


  1. Log in to the Empik Ads panel.
  2. Select "Add Campaign".
  3. In the Campaign Type and Name section, select "Product Campaign".
  4. Choose the products you want to include in the campaign or set up automatic selection rules.
  5. In the Campaign Details section, select "All available placements" as your Destination. 
  6. Set your budget and schedule.
  7. Confirm the campaign.
That’s it – the system will automatically send the product offers to Google, and your campaign will start running once approved.  

What to do to launch a campaign only on Google?



  1. Log in to the Empik Ads panel.
  2. Select "Add Campaign".
  3. In the Campaign Type and Name section, select "Product Campaign".
  4. Choose the products you want to include in the campaign or set up automatic selection rules.
  5. In the Campaign Details section, uncheck "All available placements". 
  6. In the expanded view, uncheck "Empik Services – Empik" so that only the tile "Offsite Ad Network Empik – Empik" remains selected. 
  7. Set your budget and schedule.
  8. Confirm the campaign.  

What to do to launch a campaign only on Empik.com?

  1. Log in to the Empik Ads panel.
  2. Select "Add Campaign".
  3. In the Campaign Type and Name section, select "Product Campaign".
  4. Choose the products you want to include in the campaign or set up automatic selection rules.
  5. In the Campaign Details section, uncheck "All available placements". 
  6. In the expanded view, uncheck "Offsite Ad Network Empik – Empik" so that only the tile "Empik Services – Empik" remains selected. 
  7. Set your budget and schedule.
  8. Confirm the campaign.

👉You can also follow the same steps to edit an existing campaign.  


Frequently Asked Questions

Do I need a Google Ads account?

No. Everything is managed directly through Empik Ads – no extra integration or agreements are required.

Can I advertise all products?

Products must meet the requirements of Empik Ads product campaigns and comply with Google Shopping policies. If an offer does not meet the criteria, it won’t be displayed on Google.

Can I disable Google placement at any time?

Yes – you can enable or disable Google placement in your campaign settings at any time.

Summary

Expanding your product campaign to include Google ad placements is a simple way to increase your offer’s visibility and reach customers actively searching for products. The process is fully automated and available directly in the Empik Ads panel – no need to configure a separate Google Ads account.

Log in to your panel and launch a campaign with Google placement today.



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