How the Empik Ads Billing System Works

How the Empik Ads Billing System Works

Empik Ads operates on an auction-based model. This means that whenever an ad is displayed, the system runs an auction in which multiple campaigns participate, contextually matched to a given page.

What Are You Charged For?

Product Campaigns (CPC)

In product campaigns, fees are charged only for actual user clicks on the ad.

  • Billing unit:
    CPC (cost per click)
  • No charge for ad impressions
  • The minimum click cost
    is defined in the current Terms and Conditions

Billing formula: Total cost = number of clicks × CPC rate
Sponsored Brand Campaigns (CPM)

In Sponsored Brand campaigns, fees are charged for started multiples of 1,000 valid ad impressions.

  • Billing unit:
    CPM (cost per mille)
  • Only real impressions are counted
  • The minimum cost per 1,000 impressions
    is defined in the Terms and Conditions

Billing formula: Total cost = number of ad impressions ÷ 1,000 × CPM rate

The system will never exceed:

  • the daily budget,
  • or the total budget (if one has been set).

Minimum Rates and Updates

Minimum CPC and CPM rates are specified in the appendices to the Empik Ads Terms and Conditions.

Any changes to minimum rates are applied automatically from the moment the updated Terms and Conditions or appendices come into force.

Google Ads Campaigns

When product campaigns are run within the Google network:

  • billing rules may differ from standard Empik Ads rules,
  • Google’s own terms and conditions apply.

Information about any different billing rules is always communicated in the Empik Ads Panel.

Billing in the Empik Ads Panel

Campaign billing is updated on an ongoing basis in the Empik Ads Panel:

  • costs are updated daily,
  • with up to a 2-hour technical delay.

The panel provides access to, among others:

  • campaign spend,
  • number of clicks or impressions,
  • budget usage,
  • voucher impact.

During system outages or technical maintenance, access to data may be temporarily limited.

Invoices for Empik Ads

Campaigns are settled based on a VAT invoice issued after the end of the calendar month in which ads were displayed.

  • Invoices are issued in aggregate
  • Sent within 4 business days of the following month
  • The invoice is sent to the email address specified in the Seller Panel

Invoices are not available in the Seller Panel.
If an invoice is missing or a duplicate is required, please contact Support.

How Are Fees Collected?

  • If available funds are sufficient, the fee is automatically deducted from payouts
  • If not, an invoice for bank transfer payment is issued

Empik Ads is settled under the same rules as marketplace commissions.

Vouchers in Empik Ads

A voucher is a credit granted to an advertising account that:

  • reduces campaign costs in a given billing period,
  • cannot be exchanged for cash,
  • has a defined expiration date.

Unused vouchers do not renew.

Vouchers can be used:

  • within Empik services,
and from June 16, 2025, also in the Google network.

Where Can You Check Empik Ads Costs?

Simplified Settlement

Seller Management Center → Finance → Settlements

You can see:

  • order revenue,
  • sales costs,
  • Empik Ads costs (if applicable).

Detailed Settlement

Seller Management Center → Finance → Order List

You can download a detailed cost report in CSV format and analyze it in Excel.

Empik Ads costs are included in the final payout settlement.

Settlement Cycle and Payouts

The standard settlement cycle is:

  • the 15th day of the month,
  • the last day of the month.