Creating a Product Campaign
Creating a Product Campaign
In the
Empik Ads dashboard, you will find a summary of your advertising account’s
performance and a list of all active and historical campaigns.
To create a
new campaign, click “Add Campaign” (Dodaj kampanię) and then select
“Product Campaign” (kampania produktowa) in the next step.
Campaign Name
The
campaign name is a technical label that is only visible in the advertising
panel. It is not displayed to site visitors.
For ease of campaign management, it is recommended to name your campaign descriptively – for example, by including the product brand or type.
Product Selection
There are
two available methods for selecting products to include in your campaign:
Manual
Selection (Ręcznie wybiorę oferty)
This option allows you to choose specific products from a static product list.
You can filter the list by product title or identifier.
Only offers that are active and in stock will appear in the campaign.
Automatic
Rule (Recommended) (Stworzę automatyczne reguły)
This method is ideal if you want to automate product selection based on
attributes such as price, brand, or keywords in the offer title.
Only products that meet the defined criteria will be included in the campaign —
even if they are added to your shop while the campaign is already running.
Examples:
- Promote products priced over 1,000 zł
- Include offers with the word “zegarek” (watch) in the title
Categories Not Allowed in Empik Ads Campaigns
According
to Empik Ads policy, certain product categories are prohibited from being
advertised.
As of
15.05.2024, the list of excluded categories includes:
Additionally,
there are specific products excluded from advertising promotion. The list can
be found here.
Campaign
Duration
When
creating a campaign, you must specify its start date. The end date is optional.
If no end
date is defined, the campaign will continue to run until one of the following
occurs:
- The total budget is exhausted
- The campaign is manually paused or stopped
Campaign Budget
The
campaign budget can be defined using either or both of the following options:
- Total Budget – The maximum amount to be spent over the entire duration of the campaign
- Daily Budget – The maximum amount that can be spent in a single day. This budget resets at the start of each day.
Both budget
types can be set simultaneously for greater control over spending.
Bidding
Strategies
Empik Ads
offers two bidding strategies:
Goal ROAS
(Return on Ad Spend)
This strategy automatically adjusts your CPC (cost per click) bids to achieve a
ROAS as close as possible to your specified target.
Maximum CPC
This strategy allows you to set a maximum CPC you are willing to pay for each
click. The actual CPC will never exceed this amount and may be lower depending
on competition.
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