Empik Ads - make your products stand out

Empik Ads - make your products stand out

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What is Empik Ads?

Empik Ads is an easy and effective tool for promoting products, which allows the retailer's offer to stand out from the competition and influence the customer's purchasing decision. It allows our Sellers to self-manage campaigns on empik.com – they can set and manage campaign 24/7. 

The tool is based on the CPC ("cost per click") model, in which a Seller does  not pay for the display of an advertisement; instead, they pay per click on the product they are promoting. It is the Seller who decide how much to pay per click and the maximum budget for the campaign.

Differences between a sponsored product and a sponsored brand 

  1. Sponsored Product – it is an advertisement which allows you to highlight your offers, e.g. as the first offer on the search page. Products are shown when a customer searches for a specific phrase or looks through a category tree.
  2. Sponsored Brand – it is an advertisement which is shown on the search page, above the search results (at the top of the page). Therefore, you can highlight your products, add an image (e.g. a logo) and an advertising slogan.
After clicking on:
  1. an image – a potential customer will be taken to the plave indicated by you,
  2. a product – a potential customer will be redirected to the product page.
When it comes to the "Sponsored brand", your offer does not have to be a BuyBox winner. 

How to start Empik Ads campaign?

  1. Identify the aim of the campaign – it can be a promotion of a new product, standing up from competition or selling a large quantity of stock.
  2. Select and prepare products – products should be selected based on the aim and have the most attractive price in the category.
  3. Log in to the Empik Ads Panel

What are the main benefits?

  1. Highlight your offer – thanks to Empik Ads, we will highlight your offers when customers will be looking for products from the same categories
  2. Increase click-through rate and seles – customers who click on the advert will be taked directly to the product page.
  3. Pay just for clicks – set the budget and pay only when a potential customer click on the advert.
  4. Optimise future campaigns by using available data – get access to a detailed analysis, which will show you performance of the campaigns and help you optimise future campaign.

Frequently Asked Questions

Learn more about the most common
What is click-through rate (CTR)?
Click-through rate (CTR) indicates how frequently users click on an ad after seeing it. Each campaign and keyword in your account has its own CTR value, which is available in the campaign dashboard.

What is Return on Ad Spend (ROAS)?
Return on Ad Spend (ROAS) is a key metric that measures the efficiency of an advertising campaign. It is calculated by dividing the revenue generated by the campaign by its total cost.
For example, if your campaign cost was 100 zł and it generated 500 zł in revenue, the ROAS would be 500%. This means that for every 1 zł spent on an ad, 5 zł was earned in return.
What is an impression?
An impression is counted each time your ad is displayed to a user on the site. Impression statistics show the total number of times your ad has been shown to visitors.
What is a click?
A click occurs when a user interacts with your ad by clicking on it. Click statistics indicate how many times your ad has been clicked by users.
What types of campaigns are available?
Empik Ads currently offers two types of campaigns:
  • Product Campaign
  • Sponsored Brands Campaign
What is the duration of a campaign?
The duration of a campaign depends on your individual campaign settings. The minimum duration is one day.

You can choose to run a campaign without an end date (Bez daty zakończenia), which is recommended if you wish for it to run continuously without time restrictions.
Note: You can pause or stop your campaign at any time.
What is the daily budget and total budget?
  1. Daily budget (budżet dzienny) – This is the maximum amount you're willing to spend per day. Your ads will be shown throughout the day until this budget is exhausted.
  • Total budget (budżet całkowity) – This is the total amount allocated for the entire campaign. Ads will continue to run until the total budget is spent or the campaign reaches its scheduled end date — whichever comes first.
You can set both a daily and a total budget at the same time for better control over your advertising spend.

 We hope this article was helpful. 

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