One of the
key benefits of Sponsored Brands campaigns is maximum visibility, as they are
displayed above organic search results.
This prime positioning ensures that
users see your campaign before anything else, increasing brand or product
awareness.
Combining
strong visual elements with tailored messaging supports brand recognition and
drives customer engagement across Empik.com.
What are
the requirements for Sponsored Brands campaigns?
To create a
Sponsored Brands campaign, you must include a minimum of three products.
Ideally, the selected products should belong to the same subcategory or share a
common keyword in their titles (e.g. “zegarek” – “watch”).
During
campaign setup, you’ll need to specify the destination page on the Empik.com
domain where traffic should be directed. The most common and recommended option
is your Empik.com store page.
You may also apply filters to display only specific offers, allowing you to
tailor the campaign to particular product sets.
Each
campaign must include:
Your store or brand name
A short message (copy) that
includes a call to action or highlights the promoted products
Maximum copy length: 40
characters
An image (which may feature
your brand logo)