Sponsored Brand

Sponsored Brand

What are the characteristics of Sponsored Brands campaigns?

Sponsored Brands placements appear at the top of the search results page on Empik.com. This premium position allows you to showcase your products, add visual assets (e.g. your brand logo), and include compelling copy.

When users interact with the placement:

  • Clicking the “Check” call-to-action (CTA) redirects them to a designated landing page within the Empik.com domain.
  • Clicking a specific product takes them directly to that product’s detail page.
All Sponsored Brands campaigns are subject to moderation by Empik. The approval process may take up to 48 hours.
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What benefits do Sponsored Brands campaigns offer?

One of the key benefits of Sponsored Brands campaigns is maximum visibility, as they are displayed above organic search results.
This prime positioning ensures that users see your campaign before anything else, increasing brand or product awareness.

Combining strong visual elements with tailored messaging supports brand recognition and drives customer engagement across Empik.com.

What are the requirements for Sponsored Brands campaigns?

To create a Sponsored Brands campaign, you must include a minimum of three products. Ideally, the selected products should belong to the same subcategory or share a common keyword in their titles (e.g. “zegarek” – “watch”).

During campaign setup, you’ll need to specify the destination page on the Empik.com domain where traffic should be directed. The most common and recommended option is your Empik.com store page.
You may also apply filters to display only specific offers, allowing you to tailor the campaign to particular product sets.

Each campaign must include:

  • Your store or brand name
  • A short message (copy) that includes a call to action or highlights the promoted products
  • Maximum copy length: 40 characters
  • An image (which may feature your brand logo)