Express Product Campaign in the Empik Ads Panel

Express Product Campaign in the Empik Ads Panel

A fast way to launch product advertising

The Express Product Campaign is a campaign type available in Empik Ads that enables quick promotion of products with a minimal number of settings. The system automatically optimizes advertising activities to maximize sales.

This solution was designed to simplify campaign configuration and reduce the time needed to launch advertising while maintaining high campaign performance.

Ads displayed within this campaign appear in the same placements as standard Sponsored Products.

How the Express Product Campaign works

When creating a campaign, the user defines basic parameters while the system is responsible for optimizing ad delivery.
The campaign uses a bidding strategy focused on maximizing sales. This means the system automatically manages bids and budget distribution to increase the chances of generating sales.
Advertisers can choose how products are selected for the campaign:

Automatic selection
The system automatically selects products from the seller’s offer and promotes those with the highest sales potential.

Manual selection
The user selects the specific products that will be promoted.

If products are selected manually, they can be modified later while the campaign is running.

Campaign setup

1. Go to the panel and start a campaign
To access the panel, go to the Seller Management Center and select Advertising and Promotion, then open the Empik Ads Panel.

In the Empik Ads advertising panel, under the Dashboard tab, you will find an overview of your account performance and a list of campaigns created so far.

To start a new campaign:
  • Click “Add campaign”

  • Select the campaign type: “Express Campaign”
2. Choose the product selection method
Decide whether the system should automatically select products from your catalog or whether you will manually choose which products to promote.


3. Name your campaign
Giv e your campaign a name that will help you easily identify it, for example:“Brand X – educational toys – summer.”
The campaign name is for internal use only and is visible only to you.


4. Select products (if manual selection was chosen)
You can choose between two methods:
Manual product selection
You manually choose products for the campaign using filters and the search tool. The product list remains fixed during the campaign.
Automatic rules (recommended)
You create rules, for example:
“Brand X products above 1000 PLN with the word ‘scooter’ in the name.”
The campaign will promote only offers that meet these criteria, including those added in the future.



5. Set the campaign duration
Specify:
  • Campaign start date – required
  • End date (optional) – if not set, the campaign will run until the budget is exhausted or the campaign is manually stopped.

6. Define the budget

You can set:
  • Daily budget – refreshed each day
  • Total budget – limits the total campaign spend
This allows you to maintain full control over campaign costs.

7. Finish and activate the campaign
After completing all settings, click “Create campaign.”
The campaign will start according to the selected start date, provided it successfully passes moderation.


Differences compared to the Manual Product Campaign

The Express Product Campaign differs from the Manual Product Campaign mainly in its level of automation.
In the manual campaign, the user defines more campaign parameters, including the bidding strategy (e.g., maximum CPC or target ROAS).
In the Express Product Campaign, the configuration is simplified to the most essential settings, and the bidding strategy is permanently set to maximize sales.

When to use the Express Product Campaign

This campaign type is particularly useful when:
  • you want to launch product advertising quickly
  • you want to reduce the time needed to configure campaigns
  • you promote many products
  • you want to start advertising with a minimal number of settings

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