Empik Ads
What is Empik Ads?
Empik Ads is an easy and effective tool for promoting products,
which allows the retailer's offer to stand out from the competition and
influence the customer's purchasing decision. It allows our Sellers to self-manage campaigns on empik.com – they can set and manage campaign 24/7.
The tool is based on the CPC ("cost per click") model, in which a Seller does not pay for the display of an advertisement; instead, they pay per click on the
product they are promoting. It is the Seller who decide how much to pay per click and the maximum budget for the campaign!
Differences between a sponsored product and a sponsored brand
Sponsored Product – it is an advertisement which allows
you
to highlight
your offers, e.g. as the first offer on the search page. Products are shown when a customer searches for a specific phrase or looks through a category tree.
Sponsored Brand – it
is
an
advertisement
which
is shown on the search page, above the search results (at the top of the page). Therefore, you can highlight your products, add an image (e.g. a logo) and an advertising slogan.
After clicking on:
- an image – a potential customer will be taken to the plave indicated by you,
- a product – a potential customer will be redirected to the product page.
When it comes to the "Sponsored brand", your offer does not have to be a BuyBox winner.
Benefits of Empik Ads:
- Highlight your offer – thanks to Empik Ads, we will highlight your offers when customers will be looking for products from the same categories
- Increase click-through rate and seles – customers who click on the advert will be taked directly to the product page.
- Pay just for clicks – set the budget and pay only when a potential customer click on the advert.
- Optimise future campaigns by using available data – get access to a detailed analysis, which will show you performance of the campaigns and help you optimise future campaign.
How to start Empik Ads campaign?
- Identify the aim of the campaign – it can be a promotion of a new product, standing up from competition or selling a large quantity of stock.
- Select and prepare products – products should be selected based on the aim and have the most attractive price in the category.
- Log in to Empik Ads and select a campaign – go to Seller Management Centre and select "Empik Ads" from the menu on the right side. Click the "More" button, which will redirect you to the Empik Ads tool.
You can learn more about Empik Ads here.
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