How to prepare product photos and descriptions

⏱️You'll read this article in about 12 minutes

Learn how to create professional product images and descriptions for empik.com and how to use tools like PIM4 to improve the visibility and attractiveness of your listings.

Why are photos and descriptions important?

Images and descriptions are essential elements of every listing. They influence customers’ purchasing decisions, visibility in search result and the overall perception of your products

Incomplete or outdated information, poor-quality images, or descriptions that are too short may significantly reduce sales.

How to add product description

1. Log in to the Seller Panel.
   
2. From the menu, select Catalog > Catalog management.
   
3. Find the product you want to edit and click Edit.
   
4. Update the empik.com description field and save.
   

Once approved by our Verification Team, the new description will be visible to customers.

Information entered in the Offer description field is used internally and won't be visible to customers on the main product page.

Modifying Product Pages

If the product page you are attaching your offer to contains errors, outdated information, or doesn’t meet standards (e.g., low-quality images or a short description), you can request modifications.

As a manufacturer or exclusive distributor, you have two options:

1. Contact Support Team
   Submit a request via the contact form and provide product ID and a list of changes you want to introduce.

1. Access PIM4
   It's a free system that allows you to: edit product cards independently, create premium descriptions, use ready-made templates. To request access, contact Support Team - provide your Store ID and the email address for the account.

If you are unsure whether your changes can be applied or if you are eligible for PIM4 access, contact our Support Team.

Switching from HTML view to a visual editor

When editing a product description in Catalog Manager, the HTML code is displayed by default, which may be inconvenient if you want to preview the formatting in real time.

To make this easier, we created a Chrome browser extension that allows you to view descriptions visually.

It helps you save time and assess how the product page will look.

Install the Chrome extension

1. Go to the extension page.
2. Click Add to Chrome.
3. If the button isn't visible, log in to your Google account (click Sign in in the top-right corner).
4. Accept extension permissions.
5. Click Add extension -installation will complete automatically.

The extension does not make any changes to the product page. It only retrieves the HTML code and displays it visually.

How does it work

After installation open any product page or refresh the tab. The HTML code will be automatically converted into a formatted description with images and styling

Currently, the extension only provides a preview - editing content directly in this view is not possible yet.

How to delete the extension

You can do this in two ways:

1. Go to the extension page and click Remove from Chrome.
   
2. Open the extensions menu in Chrome (top-right corner) and select Remove from Chrome.
   

At this time, the extension works only in Google Chrome. If you need it for another browser, contact us via contact form.

What Is PIM4 (Product Information Management Center)

PIM4 is a free platform that allows manufacturers and distributors to manage product data.

Key benefits:

1. Full control over product data - updates can automatically refresh the master product page
   
2. Optimized content creation - advanced WYSIWYG editor with templates, formatting, lists, tables, and images
   
3. More sales - detailed descriptions and matching images increase customer engagement
   
4. Easy search and export - search by EAN or MDM and export to Excel
   

PIM4 - Step by Step

To get access, contact Support Team and provide your Store ID and email address.

User panel

Provides basic account information:

• login,
• email address,
• password management.

Quick search in PIMBOX

You can search products by MDM index or EAN code.

1. Perfect for finding a single, specific product.
   
2. Search results redirect directly to the product page.
   
3. Recently viewed products are stored in the Recently viewed (Ostatnio przeglądane) section.
   

Product page - structure and attributes

The product page contains attributes arranged vertically in sections.

Attribute groups are divided according to their purpose and usage.

Attribute types:

1. Required (blue dot) - mandatory for a valid product card.
   
2. Recommended (green dot) - improve product value.
   
3. Additional - optional information.
   

Supporting features:

1. Attribute search - quickly find specific parameters.
   
2. Attribute filtering - narrow results by criteria such as requirement level or completion status.

Export product data

PIM4 allows you to export product data to Excel.

1. Go to Product browsing.
   
2. Search and select desired products.
   
3. Click the green Export all button (bottom-right corner).
   

If no products are selected, the system will export all available products.

Admin Console - structures and dictionaries

The Admin Console gives access to:

1. Product structures - categories and subcategories displayed as a tree, including structure codes and the number of assigned attributes
   
2. Dictionaries - predefined values used in product fields, including: name, code, status (locked/unlocked), number of elements

Dictionary values are the options available for specific product fields, e.g.: "Brand": Nike, Samsung, Empik or "Color": red, blue, yellow.

They ensure data consistency and make products easier to find on the website.

To view dictionary values:

1. Click the blue Number of elements button.
   
2. Use the search bar to check whether a value already exists.
   

Create descriptions manually or with templates

The editor allows creating advanced descriptions using intuitive tools, as well as HTML or CSS coding. You can preview the final version before publishing.

You can also choose from three ready-to-use templates:

1. Full width - standard layout with text and images.
   
2. Two columns - description split into two columns with headings and images.
   
3. Checkerboard - alternating text and image sections.
   

After selecting a template, you can merge columns, add new layout blocks or customize the structure.

Edit a single product

1. Go to Product browsing.
2. Change the selected attribute or the Commercial conditions section.
3. Save the modification.
   

The updated attribute will be highlighted in purple with the message: “The change is pending approval. Until approved, the added value is not visible in the product.”

Some products have undergone detailed SEO optimization.

Standard editing is not possible - contact Support to request changes.

Edit multiple products

To edit multiple product cards at once, you need to prepare an Excel file with the required changes. Each file should include:

1. Product ID – MDM index or EAN
2. Requested updates, such as:
   
1. description update
2. title change
3. adding a new dictionary value
4. images - provided in a form of direct image links (not file attachments)
   

Once the file is ready, send it to our Support Team.

How to create engaging images and descriptions

A well-presented product is key to increasing sales.

The best results are achieved when descriptions are created using HTML, including:

1. bold text (<strong> or <b>)
   
2. paragraphs (<p>)
   
3. images (<img>)
   
4. lists (<ul> and <li>)
   

Product photos

1. The main image must be clear and show the product on a white background
   
2. Avoid distracting elements
   
3. Add images showing different angles and features
   
4. Image URLs must point to publicly accessible servers
   
5. Do not use local paths (e.g., C:\Users\merchant\Desktop\image.jpg)
   
6. Do not insert images using hyperlinks (<a>) -use <img> only
   

Product descriptions

1. There is no character limit - the description should support purchasing decisions
   
2. Write in a simple, clear way
   
3. Use bullet points for product features
   
4. Avoid jargon and internal abbreviations
   
5. The description should answer questions about:
   
1. product features
   
2. materials
   
3. technical parameters
   
4. usage instructions
   

Key rules for product modifications

• Dictionary values - if something is missing, submit a request via the form (include EAN, missing value, and the field it applies to).
• Visibility of changes - modifications don't appear immediately; they'll get verified by the Database Team within 48 business hours.
• EAN codes - do not change existing codes; add a new one if necessary.
• Color/quantity changes - must match the GTIN/EAN in the GS1 database.
• PIMBOX - can be used only to edit existing products; new products must be added through the Mirakl application.
• Login issues - clear cookies and cache or try another browser; if the problem persists, contact our Support Team.

We hope this article was helpful. Next step - learn about service quality parameters.

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